Overview
Research + live-business KPIs
Business models—
County mappings—
Supplier leads—
Users this monthConnect analytics
Revenue this monthConnect M-Pesa
Paying customers—
Conversion—
CAC—
Supplier RFQs—
People reachedConnect ad data
Academy salesConnect M-Pesa
Owner alerts
What needs attention
Marketing: First-month budget is KSh 50,000. Connect Google/Meta/TikTok campaign data before scaling.
Testimonials: Public testimonial slots are placeholders. Publish only verified customer quotes with permission.
Supplier quality: Public supplier records are research leads until contact/product/price verification is completed.
Licences: County permit fees must be verified against the current county Finance Act / official e-services source.
Research intelligence
Top business categories in the database
| Sector | Business models | Owner action |
|---|
Supplier pipeline
Current lead status
| Supplier | Category | Location | Status | Next action |
|---|
Forex & Crypto Academy
Separate paid learning product
| Product | Price | Sales | Revenue | Notes |
|---|---|---|---|---|
| Forex & Crypto Academy | KSh 1,500 | Connect payments | — | Education only; no signals or guaranteed returns |
Marketing — Month 1
KSh 50,000 validation budget
| Channel | Budget | Goal | Live spend | CAC |
|---|---|---|---|---|
| Google Search | KSh 15,000 | High-intent business/licence searches | Connect | — |
| Facebook / Instagram | KSh 15,000 | Entrepreneur acquisition by location | Connect | — |
| TikTok | KSh 10,000 | Business-idea awareness/content | Connect | — |
| Micro creators | KSh 5,000 | Referral-coded customers | Manual/import | — |
| Referral / content | KSh 5,000 | WhatsApp + organic referrals | Manual/import | — |
Production integrations
Required before a real commercial launch
Accounts & OTP — secure backend + SMS/OTP provider
M-Pesa — Daraja STK Push + callback verification + reconciliation
Analytics — website events + Google/Meta/TikTok cost imports
Research CMS — edit business, county, licence, fee and supplier records without changing code
Roles — owner, researcher, compliance reviewer, supplier manager, support, finance, marketing
M-Pesa — Daraja STK Push + callback verification + reconciliation
Analytics — website events + Google/Meta/TikTok cost imports
Research CMS — edit business, county, licence, fee and supplier records without changing code
Roles — owner, researcher, compliance reviewer, supplier manager, support, finance, marketing